Remove e
article thumbnail

Owners Need to Be Social for Ad Agency New Business

Fuel Lines

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky, CEO of global public relations firm Weber Shandwick.

Agency 256
article thumbnail

CEOs who are social will be the next new thing

Fuel Lines

Ken and I continued the conversation on the impact social media has made upon the advertising industry and business. Andy Polansky , CEO of global public relations firm Weber Shandwick. The next day, Ken emailed me the cartoon above and thought I would share it with you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

CEOs Can’t Afford to Ignore Social Media

Fuel Lines

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

Media 274
article thumbnail

How leaders should act on an agile marketing team

Martech

The following is a selection from the e-book “MarTech’s agile marketing for teams.” ” Please click the button below to download the full e-book. For example, the managers and the team may agree that something that has caused a legal or public relations crisis would be cause for interrupting a team mid-sprint.

Marketing 115
article thumbnail

DPS Recap: How Decrypt’s Alanna Roazzi-Laforet is selling advertisers on blockchain-based branded content

Digiday

Public relations and advertising agency Dentsu and film production and distribution company Neon are also on its client roster. So Roazzi-Laforet’s team will create Discord channels and Telegraph chats for advertisers to try and promote conversation and hype around their clients’ campaigns ahead of launch.

article thumbnail

Adwisely announces $1.5M Seed Round led by TMT Investments

Ad Wisey

Wilmington, DE – June 27, 2022 – Adwisely , an ad automation platform for e-commerce DTC brands formerly known as RetargetApp, announced that it has raised $1.5 The company has grown fast, helping small and medium businesses in key growth areas: sales, conversion, subscription growth,” said Igor Shoifot, partner at TMT Investments.

article thumbnail

How agencies are shaping the future of DEI beyond their own walls

Digiday

None of these conversations are new, unfortunately,” White told Digiday. ” “For the majority of RFPs, RFIs, conversations around growth, we are asked about our diversity commitments — but also how we are actually acting on and achieving them,” White added. With a staff of roughly 26,000 in the U.S.

Agency 69